The Content Marketing is to generate value to your customers, giving them something that goes beyond the product or service you offer.
Guest author: Ignacio Algorta
Instead of just worrying about selling, the effort is focused on helping people solve their problems through valuable and actual information, part of what your company can do for them. In this case, information can be provided through a blog.
In practice it means creating and publishing original content, with the aim of generating contacts with relevant new audiences, generate visibility and brand image, and demonstrating the expertise and authority that the company has in the area or industry where it operates. According HubSpot, companies with Blog obtained five times more traffic on their sites.
The strength of a Content Marketing strategy lies in its ability to generate qualified leads. If the company succeeds in really good content publishing, you will be linking up with public who have genuine interest in what the company offers. If we can captivate with quality information, the company has a unique opportunity to establish a profitable relationship.
1. Achieve the attention of netizens
Traditional advertising has lost much value in recent years. Today practically everyone understands advertising behind the products and services and know the subjectivity with which the messages are designed. At the same time, there is information on all-news channels, but especially on the web. There are so many banners, pop ups, e-mail marketing , etc., sailors no longer have time to watch any particular ad. The Content Marketing, however, delivers customer value, and “earn” the right to get your attention.
It offers good quality informative content, so that the reader will decide -for own-read the contents. According to a study published by the company HubSpot in 2012, companies bloggean have 5 times more traffic on their sites than those who do not make.
2. Increase the visibility of your brand
The generated and content published by the company bears the brand presence in new media. The content begins to appear on social networks, groups and communities naturally segmented by interest.
It is more likely that current or potential business customers share with your contacts an article with relevant information, to share a simple advertisement. In addition, it is possible improve visibility in search engines like Google, Yahoo or Bing. These platforms reward the original content and quality over other types of information, and better positioned in the results pages.
3. Retain more customers
Post relevant information, consistently and is also very effective in retaining the link between the company and an individual strategy. By providing relevant information, we are helping a person solve a problem or meet a real need. If this is achieved, to whom it will appeal the person when a similar situation?
This is accomplished by positioning the company as a source of relevant information on the subject of business. You end up creating a bond of trust, where people flock to the content of the company to get the information. And it is precisely there where the company has fertile ground to generate new sales.
See also: 4 Myths of Social Media Marketing The sooner you start to blog for your business, the sooner you will begin to notice the benefits, and before will draw ahead of his competition. The important thing is to keep consistency. If you do not think you can have her, no service as e-scribed that help you in creating professional content.