I recently had the opportunity to interview a hangout to Jose Hernandez, current Director for Latin America, Europe and Asia of the multinational company Benchmark Email.
What the interview was sought to highlight some of the existing techniques to take advantage of email marketing in business and meet some of the most powerful platforms for this purpose. However, as the minutes passed we found very interesting things that can be done and that few entrepreneurs know and often missed.
This pleasant interview I conducted with my friend Fernando Leon let me extract some very valuable secrets about email marketing as a business strategy. I remember I once heard among all the means available to get our message to customers, email marketing is often quite powerful. And not least because unlike everyone else, it’s like you can be alone with your client face to face to talk about all the benefits of your product.
And this analogy is not far at all from reality, as when a customer decides to open an email that caught his attention, you will probably have the opportunity to capture their interest and get to know more about your products or services right there at that moment that spent reading your email.
The email marketing is not only bulk mail as we usually conceptualize many times. Indeed sending bulk emails is usually the least effective in the process.
However, learning about list building, handling forms and configuring autoresponders to funnel marketing, if you can make a big difference in sales. So I invite you to watch the video of this interview where Joseph shared with us many of these valuable and tips of your email marketing platform and all that business people should know about it.