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Guide for Best eCommerce Marketing & Sales Tools in 2020

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Over the years various social media platforms like Facebook, Pinterest, Instagram, etc. have given a new definition to online shopping. With new changes, eCommerce has been accelerated dramatically and there are no signs of it slowing down in the foreseeable future.

Speaking of the success of eCommerce marketing, it is not something that can be achieved overnight. ECommerce marketers require lots of patience and tons of investments. But even after they have both of it, still it’s not necessary that an eCommerce business taste success.

Therefore, every eCommerce business needs to have a helping hand i.e. by hiring marketing professionals. While another solution could be the right eCommerce tools that helps a brand running an online store can provide its customers with the best shopping experience.

Be it setting up payment options or keeping up with the customers, there are innumerable eCommerce marketing tools that can make a huge difference.

So, do you want to know the best eCommerce tool for 2020? If yes, then scroll down!

Best 9 eCommerce Marketing & Sales Tools for Businesses

We’ve put together a few best eCommerce marketing tools for small & large businesses both. Find the best eCommerce solution for your business using this brief guide.


1. BigCommerce

Gone are the days when eCommerce businesses have to face long delays to make changes in their website or to launch new products.

Now with zero complexity, BigCommerce can fuel your business with all the capabilities of enterprise eCommerce.

Providing a SaaS eCommerce platform to the online stores, this eCommerce marketing tool can get your products online within a few minutes.

Ecommerce brands of all sizes are partnering with BigCommerce as it has all the out-of-the-box tools and technologies that they need. Also, it doesn’t ask for much time of the marketers which makes it less time-consuming as well.


2. Shopify

By providing a personalization service for your online store on fleek, Shopifyis one of the most popular eCommerce marketing platforms/tools.

It is a top-rated eCommerce solution that allows merchants to build an online store along with social media selling tools.

From marketing & payments, to secure checkout & shipping; there’s nothing Shopify can’t handle.

In addition to this, Shopify can be integrated into eCommerce marketplaces such as Amazon, etc.

So before any wait, start setting up your online store and experience a great number of sales in no time with Shopify.


3. WooCommerce

Another popular eCommerce marketing tool that is even available for free is customizable and is an open-source tool is WooCommerce.

So either you can rely on WooCommerce to design a complex store from scratch or extend a store for a client.

While the fact that it’s easy to use & can be applied on your WordPress website.

But even if this tool is available for free, you still need to buy pro features to upgrade your store’s experience.

Along with so many pros comes cons too, and that is unlike other eCommerce stores, WooCommerce is not as easy to set up.

4. Wix

Designed especially for small businesses, restaurants, online stores, and artists- Wix eCommerce has become quite popular for the last several years.

Helping you launch, run, and scale your online store successfully, this tool is a complete solution with visually impressive layouts. Also, Wix is free as long as you need it.

5. Squarespace

With in-built eCommerce capabilities, this eCommerce tool is mainly popular amongst businesses and individuals in creative industries. The ‘Squarespace’ is the perfect eCommerce marketing tool for those who want to showcase their work & sell it online.

If you want to take full advantage of this eCommerce tool, you can either opt for their Basic Commerce or Advanced Commerce plan.

6. Magento 

No matter how big or small your website is, Magento provides an all-in-one eCommerce solution to small businesses, mid-market, B2B online sales, and more.

Just by using drag-and-drop tools, you can quickly create and launch new engaging Shoppable content. Along with that, you can deliver online shopping experiences without any technical support.

Unique Social Tools For eCommerce

Social media means global users and ecommerce means selling  products online.

And what’s better than merging both the platforms to gain maximum revenue.

In simple words, social commerce is the new age shopping venue for modern-day shoppers with the feature of buying and selling products on social media networks such as Instagram, Facebook, Pinterest, etc.

7. Instagram

Online marketers have been selling on Instagram since many years, but it was restricted to customer’s engagement through links in bio or links in comments.

But with the advancement of new features of Instagram, Shoppable Instagram Feed, customers are provided with a streamlined shopping experience to purchase the products directly from the posts without leaving the app.

This feature helps the brands to tag 5 products in a post and add 1 product sticker to their story.

To get started with Instagram shoppable posts, brands need to fulfil the eligibility requirements that are

  • You must be located in either of the countries (US, UK, Canada, Brazil, France, Italy, Spain, Germany, Australia)
  • You must have an Instagram business account.
  • Your profile should be linked with Facebook product catalog.

Once you fulfil the requirements, you are all set to create your own shoppable Instagram feed.

8. Facebook Shop

With many big brands and businesses strengthening their presence on Facebook, the social networking channel offers them with a perfect social commerce platform called Facebook Shops.

Using this feature, brands can create their online store on Facebook and on Instagram for free. The only requirement that follows is the brands should have a Facebook business page.

Once you own a business page on Facebook, you can create your customized Facebook shop where you can upload a product catalog and choose the items that you want to display from the catalog.

9. Pinterest Shoppable Pins

Social channel which started as a platform for searching DIY ideas, is now the new trending strategy for marketers to sell online.

With the introduction of Shoppable pins, pinterest allows the buyers to shop directly from the pins without even leaving the app.

To get your brand ready to sell on Pinterest, you need to have a business account which is to be linked to your website.

Also, with the updated visual search option, you can click on “Shop Similar Products” while hovering over a pin.

Selling on pinterest has boosted the audience engagement for the brands with an increase in conversion rates and sales.

Final Words

For the last several years this trend of eCommerce marketing has been growing and it will continue to gain popularity as more customers appreciate the convenience of online shopping.

Whether you want to showcase social proof for online shoppers, encourage purchases, or generate more revenue, these eCommerce marketing tools are the one-stop destination for all your eCommerce business needs.

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