WINSTON-SALEM, NC – July 27, 2025 – For many North Carolina business owners, building a website that generates real customers feels like an impossible task. Birch Stream Digital, a Winston-Salem-based strategy and design firm, is proving it doesn’t have to be. By focusing on clarity, strategy, and a true partnership approach, the agency recently helped a local plumbing company, achieve an explosive 11,515% increase in active website users in the first 30 days after a strategic redesign.
The results highlight a growing need for digital marketing that is straightforward, honest, and directly tied to business growth—a mission at the core of Birch Stream Digital.
The firm is led by founder Hooman Bahrani, a Winston-Salem native, Wake Forest graduate, and former pilot who has built several NC businesses himself. Bahrani started Birch Stream to provide the kind of support he wished he’d had.
“Running a business is hard enough. Your website shouldn’t make it harder,” says Bahrani. “I’ve been there, trying to stand out in a crowded market. My goal is to give other business owners an online presence that’s clear, easy to manage, and true to what they do, without the typical agency overwhelm. We don’t just build websites; we help you figure out what actually needs to happen and then make it simple.”
Birch Stream’s approach moves beyond chasing trends, focusing instead on a foundational strategy that combines brand clarity, user experience (UX), and powerful Search Engine Optimization (SEO). This was the exact framework applied to The Pipe Boss, a trenchless plumbing specialist whose previous website was confusing customers and hurting business.
The transformation was immediate and dramatic. After the June 2025 relaunch, the redesigned site saw on-site interactions (calls and clicks) jump by 2,700%.
“We replaced a confusing, overwhelming homepage with one that clearly stated their value: ‘Free. Family. Trusted.’ We made it easy for customers to find what they needed and to contact them,” Bahrani explains. “The results show that when you prioritize clarity and build trust, growth follows.”
This success isn’t an isolated event. The firm’s strategic process has proven effective across industries, including helping PickinPoop, a local pet waste removal service, achieve a 58% increase in active users and a top-3 Google Maps ranking in just three months.
By leading every project personally, Bahrani ensures clients work directly with the strategist making decisions, eliminating the layers and miscommunication common at larger agencies. This human-centric, results-driven model is what sets Birch Stream Digital apart, offering North Carolina businesses a clear path to confident online growth.
About Birch Stream Digital: Birch Stream Digital is a digital strategy and design firm based in Winston-Salem, NC. Founded by business owner Hooman Bahrani, the company helps businesses show up clearly and confidently online with websites and marketing that deliver real results. By focusing on clear strategy, honest guidance, and a true partnership experience, Birch Stream Digital empowers businesses to grow without feeling overwhelmed.
Contact: Hooman Bahrani, Birch Stream Digital, info@birchstreamdigital.com
