Pinterest is widely regarded as a social media website but for a business, it’s more akin to a visual search engine. Whether users are looking for their next favorite wardrobe piece, planning a wedding, or designing a home, they all come to the site to plan for the future. This goal-oriented motion can make it an extremely effective spot for brands to advertise. A good Pinterest ad is not an interruption, it’s a helpful tip that can help the user with the next project or idea. If you want to reach a highly engaged audience that is actively looking for inspiration, you should start advertising on Pinterest to showcase your products right when users are ready to buy.
Getting Started with a Business Account
The first step to your ad journey is to have a Pinterest Business account. An existing personal profile can be easily transformed into a business specific profile or a new profile can be created from scratch. A business account is crucial if you want to use the Pinterest Ads Manager and analytics. These tools will help you monitor the performance of your content and will give you insight into who is looking at your pins. After signing up, you’ll want to add the Pinterest Tag to your website. This small code is extremely important to track conversions and understand what happens after someone clicks on your ads.
Choosing the Right Ad Format
Pinterest has been created with a number of different kinds of ads available for different business objectives. The most popular is the Standard Pin with just one vertical picture! These are great to send the traffic to a blog post or a particular product page. Carousel Ads enable users to swipe through several images in one pin, if there is a story to be told or a process to be demonstrated. If getting people to look at your ad quickly is the key, nothing beats Video Ads. Bear in mind that many users watch videos without sound, so make sure your video is still interesting and contains text overlays to communicate your message without any voice-over.
Defining Your Campaign Objectives
Before you put any money into this, you should determine what you want to do. Pinterest groups its ads by goal, including promoting brand awareness, consideration, and conversions. As a new brand, you may want to take an awareness approach to market presence, to get your name in front of as many people as you can. If you want more people to purchase your product, then a conversion goal will cause Pinterest to display your ads to those most likely to buy. Choosing the suitable objective will ensure that the platform’s algorithm optimizes your money and showed your ads at the correct time and to the proper users.
Designing High-Performing Visuals
Your creative assets are the key to Pinterest success. Since the feed is vertical, the aspect ratio of your images should always be 2:3, to fill as much screen space as possible. In general, high-resolution photographs showing your product in a lifestyle context outperform white background product photos. It’s also good to add a small logo to the image and a clear call to action. As Pinterest is a search engine, you need to make sure that your pinners’ titles and descriptions contain keywords users are likely to be searching for, and that your ads show up when users look for content that’s relevant to your business.
Conclusion
Pinterest is a great platform for making ads that will get your customers’ attention when they’re planning and discovering. Vertical visuals, appropriate ad formats and understanding your target audience’s intent can make pins a valuable growth option for your business. If you’re willing to test your creativity and willing to be patient, you’ll see that Pinterest isn’t just a source of inspiration, it’s a strong tool to generate real business results.
