Not all companies are given the chance to advertise overseas. If you are expanding your market to include those in other countries, you also have to adjust your marketing strategies. Make sure that you find a way to reach out to them.
One of the best techniques to use is by joining international conferences, trade shows and exhibits. This is a chance for you actually be in touch with your target audiences. It is a huge event that allows you to meet with other people. You can promote your company to them or at the very least make them aware that your company exists.
Preparing for the trip
You need to research this new market. Find a way to know exactly what they want. Compare them with your current market and determine how you can attract them better. If your current strategies could be useful in attracting them, you don’t have to do a lot of changes. In many cases though, the differences are stark. People from different countries have different cultures and beliefs. It is important to be fully aware of what catches their interest and come up with ads that are appealing.
You should focus on print media since you can speak with the people directly. Bring quality pull up banners that people can read as they move around. These banners must be big enough that they can be seen even by those who do not necessarily come close to your booth. However, they should not be too big as you might be given a limited space to advertise.
If possible, have the banners translated into the local language. Use images that are appropriate. The text should be carefully chosen and worded. Let several people check the design of the banner before printing.
Don’t worry about the size of the banner. It is still easy to carry since you can just disassemble the frame and roll up the banner itself.
You don’t know exactly what to expect upon arrival. You also don’t have any idea if people will be receptive to your business or they will give it the cold shoulder. Despite that, you need to remain nice and cool. You need to win their hearts, and this does not happen overnight. Make sure you have a wonderful approach if they seem interested in what you have to offer. Be willing to entertain questions. Keep a positive attitude even if they keep passing by without asking questions.
Advertising through conferences and trade shows is just the first step. You still have a long way to go to attract a new foreign market. You just have to remain steadfast and keep coming up with ways to make them attracted to your business. You could also look for other targets if they are not a good fit for your brand.