Companies in Malaysia are feeling the pressure to ramp up their digital marketing output in an effort to keep pace in a competitive digital environment. Many businesses were found ill-equipped to adapt to the changing marketing landscape brought about by the COVID-19 pandemic and have since considered the idea of hiring a digital agency in Malaysia to help them with strategy and execution.
Already, digital agencies in Malaysia are everywhere. While digital marketing may be a nascent concept in some parts of Malaysia, in other areas, it has been alive and thriving for a few years. This means that businesses looking to get their business online have plenty of options to choose from.
When on the lookout for a digital agency in Malaysia, the first thing you want to do is see how the agency markets itself. With marketing being a core element of an agency’s business, they should be excellent at their own marketing, right?
Here are a few elements of a digital agency in Malaysia’s own marketing that you should evaluate when making your decision.
How is Their SEO?
SEO stands for Search Engine Optimization and is perhaps the most important type of digital marketing a brand can do. SEO is the process of making your website appear atop a Google search results page when a user enters your business keywords.
If you want to know which digital agency in Malaysia is the best at SEO, simply see which company appears first when you search for agencies.
It is important to note, however, that if you see ads for agencies within Google, that means that the company paid for them. SEO is all unpaid for, otherwise known as organic. Those ads are considered Search Engine Marketing (SEM). SEM is equally important, but you can buy successful SEM on your own.
Do You Like Their Social Profile?
Social media is another essential tool that marketers use to reach new customers, as seemingly everyone today has at least one social media account. It is likely that your marketing plan will include social media posts and advertisements, so you can learn about how a digital agency will advertise your brand by how they advertise themselves.
If you looked up digital agencies on Google, you probably would start getting advertisements for agencies on your social media accounts. From there, you can see how the advertisements look and what the quality of their content is. If their own work is not good, that is a red flag.
How is Their Website?
A good sign that a digital agency is up to date with the latest technology is if their website is high-quality. A website is the face of a company, and having a superior website design and having easy accessibility is a sign that a company values the best tech tools available.
Some digital marketing agencies can help you with your own website, so if theirs is excellent, you can assume yours will be too.