The world is rapidly adapting to an online business model, but some commodities are easier to handle in this new way of conducting transactions than others. The problem of maintaining freshness in Vegetables is a logistical issue.
In the past, people asked if there were any “online vegetables near me,” although the fact that they were ordering online should have made their location a non-issue. But the fact that it was often a deal-breaker if the potential customer couldn’t be convinced that a vendor could deliver fresh vegetables made the entire business problematic.
The heart of the problem is that the companies offering online vegetables were primarily grocers only. To operate a successful online business with a priority on offering the freshest food, you have to have extensive experience in the vegetable business. And you also have to have expertise in digital marketing, technology, and logistics.
The online business model is more complex than operating a brick-and-mortar retail establishment. And few things are as complex as operating a fresh food brand under a digital business model. It takes a multi-disciplined focus to run a fresh food business successfully.
The problem with vegetable sellers entering the digital marketplace is that they were vegetable sellers only. They were experts at choosing only the freshest vegetables, but they had no experience getting the products to their customers.
And they didn’t have the expertise to create user-friendly interfaces that allowed their customers to view and choose from among the products they had. They didn’t have the tools necessary to run a business that dealt in fresh foods.
Effectively Using a New Approach
Nature2U is the most successful brand name handing fresh food online ordering and delivery. They’ve been able to grow their business by taking a different approach to handling fresh food – partner with the experts.
Instead of trying to become experts in all the facets that go into creating a successful fresh food delivery business, they took the more logical route. They partnered with the biggest names in the fresh food business and added their own experience and talent in logistics into the mix.
The result is that customers no longer need to ask whether the vegetables will be sourced close to their location. Their customers have experienced the freshness for themselves and trust Nature2U to uphold the same standards on an ongoing basis.
Nature2U has a 3-day delivery policy within the KlangValey and a 3-5-day policy in Penang, Kedah, Perak, Pahang, Negiri Sembilan, Melaka and Johor.
The success of the brand they’ve been able to build means that tens of thousands of customers have been able to prepare fresh and healthy meals in the comfort and safety of their own homes. They have done this without having to venture out to a grocery store in the two years the COVID-19 pandemic has been occurring.
Please log in to Nature2U’s website and try the freshest vegetables for yourselves. And join Malaysia’s smart shoppers who choose their fresh vegetables for home delivery.