If you’re trying to learn more about SEO, you’re not alone. The relationship between content, keywords, sub domains and SEO is enough to make you want to find out more. The world of digital marketing is always evolving. This estimated billion-dollar industry always has new and improved strategies for you to learn that should benefit your brand. But, what should you know about SEO today to improve your strategy? You should keep reading to find out the key things that you should know.
Know your Three Pillars
It doesn’t matter what you offer on your website, the most important thing is that you should use SEO strategies. However, there are basic guidelines that you should follow. For instance, you should know these 3 main pillars of SEO.
- Your quality and regular content
- How to use links
- Including social media
Your content remains the most crucial part of your strategy. Without quality content, you’ll have a challenge with reaching your preferred target audience. The great news is that you don’t have to rely on text-based content only. Nowadays, you have various ways to produce content. For instance, it can be visual as seen on social media platforms. Or it can be audio if you prefer to use podcasts instead. The fact of the matter is that your content should be quality irrespective of what you choose to publish.
Have you noticed how many times you see anchor text on a website when you’re reading a blog? Soon as you click on that link it takes you to another site that’s not necessarily related to what you’re searching for? Well, that’s how websites use links to ensure that they improve their authority and relevancy. However, not every backlink can work for your website. It’s important for you to vet your links to see if they’re quality links or not. The last thing that you want to do is to send your visitors to a site that malfunctions. Or worse that contains dangerous material. Links are a great way for you to show your viewers that you have done your research and that you have a great idea of what you’re talking about.
Using Social Media
If you want to improve your presence on the web, nowadays, it’s important to ensure that you know how to improve your social media presence. Thanks to Google+ and other useful tools, it’s become easier to improve how you use social media. You can run ad campaigns and find new customers just by improving your social media presence across all platforms. Using Facebook can give you an advantage because it has ties with many major social media platforms.
Improve your Speed
To effectively use SEO for your business, it’s important to ensure that you find ways to improve the speed of your website. The good thing is that there are various plugins and tools that you can use to achieve your desired speed. You don’t want your users to stop buying from you because they couldn’t reach the checkout button in a speedy manner.