- Would you like to have more customers and thus increase your sales?
- You Have you dreamed expand your business to new frontiers?
- Do you love to take your business to another level?
Let me tell you all that today is possible thanks to the progress of trade. Until recently, consider selling through your own online store was complex and expensive, however, things have quickly changed, as everything on the web. And the e-commerce represents a tremendous opportunity for companies who they want to open a new marketing channel for either traditional or new product lines to enable them to grow and explore other markets.
The advantages of an online store
Having an online store for your business, you have many advantages.
These are some of the most important to consider:
- It allows you to brand positioning and global marketing
- It gives you access to new customers in markets around the world
- It allows to accept and process purchase orders without human intervention
- You attract new customers who do not live on the perimeter of your local
- You can handle multiple requests efficiently
- Ability to grow your database of prospects through forms in your store
- Cost savings and maintenance facilities
- You can launch more efficient targeted offers and promotions as a result of their statistical data
- His store also functions as a catalog of products and services online
What is e-commerce solution?
Basically we talk about implementing a web portal that can display your products and services with its features and sending options available but especially with a fully automated payment system.
This in order that the shopping experience is easy to understand and simple to perform. After the purchase, you should consider the logistics of shipping the products and warranty policies to ensure good customer service. For mounting a system of electronic commerce there are essentially two alternatives:
The complicated way: hire a programmed to take charge of designing and programming the code for the store, hire the hosting, implement security mechanisms, connect with any payment gateway and do programming, process permits and certificates corresponding safety and do maintenance. In some cases there are often ready-made solutions that developers can adapt quickly.
Practical way: hire a service of e-commerce professional, fully tested and guaranteed that includes all the functionality and security mechanisms appropriate to the size and requirements of your business. This is the best recommendation because today there are various good quality solutions for this purpose.
So you do not have to worry about dealing with programmer and programs and can focus on what really interests you: sell more and take your business to another level.
If we talk about the cost, you should know that the launch of an online store is especially high when compared with the costs of mounting a physical store, with the addition of an online store also contributes to the positioning of your brand.
Some factors of success in e-commerce
As we have mentioned, build your online store represents an enormous opportunity, but like everything on the web, is not automatic. Must build wisely and consider some key aspects that really you obtain the desired results:
The product to market must have features that allow remote handle it and send it with minimal risk in the manipulation.
Take good care of the image and the positioning of your store to generate confidence and attract potential customers. Poor site and poor image hard sell.
You must comply with all applicable safety regulations and data protection for your prospects feel confident when making transactions in your store. This is extremely important as this can make a difference in the success of your site.
Spend enough resources to online marketing. The Internet is vast and there are thousands of potential buyers, but that does not mean it will come by themselves. You must attract them with a good digital marketing strategy through search engines, social networks and others.
Your products must be delivered within a reasonable time
There are many excellent quality platforms for e-commerce that stand out for their quality, price and ease of installation. So if you’re really determined to take your business to another level with its own shop online, I recommend you consider one of the best.
Shopify conclude with a question by way of reflection: how much would cost you to think about opening a physical branch your current business?