Modern business owners are well aware of the power of social media. This is why the average entrepreneur spends thousands of dollars every month on social media marketing campaigns. If you want your social media marketing campaigns to be effective, then you have to educate yourself about how to maximize the impact that each post you make has.
When posting on popular platforms like Instagram and Twitter, you need to use hashtags. Putting a hashtag before keywords, slogans or your business name allows you to make posts easier to find in the search feature of social media platforms. Are you trying to use hashtags for your business? If so, check out the great tips in this article.
1. Use Hashtags to Target Popular Keywords
Some business owners fail to realize that the text included after their hashtag is important. Using any and every phrase in a hashtag can make social media success difficult to obtain. If you want to make your brand and your posts more visible on social media, then you need to work on targeting popular keywords with your hashtags.
Ideally, you want to use up to three separate keywords in three separate hashtags on each of your posts. Not only does this brand these posts and gives them a common thread, it will also make your posts more relevant and visible. With some research, you can find business hashtags recommendations to use in your posts.
2. Give Your Hashtags a Localized Feel
Before you start trying to attract attention for your brand on social media, you should decide what your end goal with these marketing efforts is. If you have a storefront located in an area and want to drive traffic to it, then you need to focus on attracting attention from locals.
Using location-based hashtags is a great way to accomplish this goal. The average social media user looking for local businesses will search for posts with their state or city name in them. By using local hashtags, you can get attention from people looking for your products/services in your area.
3. Holiday Hashtags Are a Good Idea
Creating posts that are relevant to what is going on in the world is crucial. Failing to stay current with the subject matter of your posts can result in lots of problems. Using holiday or seasonal hashtags is vital when trying to get your posts seen. If your business is hosting a special sale or deal for an upcoming holiday, including the name of the holiday in a hashtag is a great way to drive this information home.
4. Feature Your Brand Name in Your Hashtags
Creating an online presence for your company is difficult. With all of the competition on the modern market, you have to focus on making your business brand name and logo more visible. If you want to make an impression on social media users, then using a branded hashtag is a wise move.
Not only will these branded hashtags help you widen your reach, but they can also make your posts much easier to find for the people who know the name of your business. If these users type your business name into the search bar, they will see all of the posts you have made with this branded hashtag.
5. Take a Look At Trending Topics When Devising Hashtags
If you want to get the maximum amount of attention for your social media posts, you need to learn the art of using trending topics. Finding out what is trending on Twitter or Instagram and then using this information to devise hashtags for your post can be effective. With this information, you can attract attention from the people looking for information about these trending topics.
By using the tips in this article, you can fully utilize the power of hashtags in your social media marketing efforts.